Introduction: Performance Eyewear with Personality
Let’s face it: most athletic sunglasses fall into two camps — overpriced “pro gear” that makes you feel like you need a sponsorship just to justify the price, or generic drugstore shades that fall apart halfway through your run. But what if there was a third option? One that offered style, performance, durability, and serious attitude — all without breaking the bank?
That’s exactly what goodr delivers.
Born out of frustration with expensive, overdesigned running sunglasses, goodr is shaking up the industry by making fun, affordable, functional shades for runners, cyclists, golfers, lifters, hikers, and anyone else who moves.
With wild color names like “Flamingos on a Booze Cruise” and “Nuclear Gnar”, goodr offers more than UV protection — it delivers personality, comfort, and zero slippage. In short: these are sunglasses that don’t take themselves too seriously, but perform like they do.
Conversion line: Ditch the dull. Run wild. Ride bright. Shop goodr and discover shades that actually keep up — and look good doing it.
What Is goodr?
Founded in 2015, goodr was built on one core mission: to make running (and moving) fun again by creating sunglasses that combine style, performance, and affordability.
goodr’s products are:
- Lightweight and non-slip
- Polarized for maximum UV protection
- Designed to stay put during high-intensity activity
- Available in dozens of colorways and limited drops
- Vegan, affordable, and backed by a stellar warranty
They’ve quickly expanded from running sunglasses to include lines for cycling, golf, weightlifting, snow sports, and everyday wear — all with their signature irreverent branding and accessible pricing.
Finally, gear that makes you smile — and gets the job done.
Why People Love goodr
🎯 1. Seriously Affordable
While high-end brands often charge $150–$250 for active sunglasses, goodr keeps most pairs under $35. And they don’t cut corners. You’re still getting:
- Polarized lenses
- Scratch-resistant coating
- Lightweight frames
- Style-forward designs
- Sweat- and slip-resistance
Conversion line: Your bank account can breathe easy. Get two pairs of goodrs for the price of one of those “premium” brands.
🏃♂️ 2. Built for Movement
goodr sunglasses are engineered to stay in place no matter what you’re doing — running a marathon, biking 60 miles, doing box jumps, or just chasing your dog around the park.
Features that make them perfect for active use:
- Grippy coating on the nose and arms
- Bounce-reducing frames
- Featherlight construction
- Wraparound and oversized options for full coverage
These shades don’t bounce. They don’t slip. They just grip and go.
😎 3. Style That Stands Out
This is where goodr shines: the brand has personality in spades. Their frames come in bold colors, fun names, and styles that suit every vibe, from “retro runner” to “space golf dad.”
Fan favorites include:
- Flamingos on a Booze Cruise (bright pink frames)
- Nuclear Gnar (highlighter yellow)
- A Ginger’s Soul (classic black on black)
- Voight-Kampff Vision (cyberpunk rainbow)
- Bosley’s Basset Hound Dreams (tortoiseshell & teal)
They even do limited edition drops — holiday-themed collections, collabs with brands like Mystery Science Theater 3000, and sport-specific designs.
Conversion line: Who said functional had to be boring? Show off your weird side — in HD clarity.
Product Lineup: Something for Every Sport & Face Shape
🕶️ 1. OGs — The Classic Running Sunglasses
The OGs are where it all began. These are lightweight, no-slip, no-bounce sunglasses that work perfectly for running, hiking, or just everyday life.
Specs:
- Frame width: medium
- UV400 protection (blocks 100% UVA/UVB)
- Polarized lenses
- 22g weight
- Wide array of bold colors
Perfect for: most faces, casual or high-performance use, 5K to ultra runs
These are your daily driver sunglasses — built to move, made to last.
🕶️ 2. BFGs — For Bigger Melons
If you’ve ever felt like sunglasses pinch your head, the BFGs (Big [expletive] Goodrs) are for you.
Specs:
- Wider frame and larger lenses
- Same no-slip, polarized design
- Rubber nose grips for added stability
Perfect for: larger heads, guys with hats, or anyone who loves oversized comfort
Conversion line: Got a larger noggin? BFGs keep you cool without the squeeze.
🚴 3. Mach Gs — For Cyclists & Aviator Lovers
Sleek, sharp, and built for speed, Mach Gs are great for road cyclists, gravel riders, and anyone who prefers an aviator-style silhouette.
Specs:
- Reflective polarized lenses
- Lightweight frame with grip
- Aerodynamic design
- Gold and mirrored lens options
So smooth, you’ll feel like Tom Cruise in a spandex suit.
🧠 4. VRGs — Tech-Inspired Wraparounds
With a slightly curved shape and bold shield-style lenses, VRGs are ideal for sports and full-face coverage.
Specs:
- Wraparound design
- Rainbow, mirrored, and chrome options
- Polarized & scratch-resistant
- Popular with endurance athletes and cyclists
Conversion line: Protect your eyes like a pro — while looking like a Tron extra.
🏌️ 5. goodr Golf — “Fore-Play” Ready Frames
Designed for clarity on the course, the golf line adds sport-specific tints for better contrast and depth perception.
Features:
- Subtle green-enhancing tints
- Wide and flat arms for sun block
- Same anti-slip fit and polarization
Grip it and rip it — with shades that help you read the green like a legend.
What Customers Are Saying
goodr has built a fan base that’s not just loyal — they’re obsessed. Here’s what verified customers have to say:
🌟 “These are the only sunglasses I can run a marathon in without adjusting them once.”
🌟 “I get compliments every time I wear them. And I own six pairs.”
🌟 “I was skeptical. But for $25? They perform as well as my $180 pair — and they’re more fun.”
🌟 “The names alone are worth it. But seriously, they’re perfect for golf.”
Across the board, reviews highlight:
- Amazing comfort
- Excellent performance
- Incredible value
- Addictive style and fun
Conversion line: Try one pair. You’ll be back for three more — and that’s a goodr problem to have.
Sustainability & Ethics
goodr doesn’t just talk a good game — they walk it.
- Their packaging is 100% recyclable
- Products are vegan and cruelty-free
- They’ve partnered with organizations like She Is Beautiful and The Trevor Project
- They regularly support inclusivity in sports and mental wellness awareness
In short, they’re doing good — while helping you look good.
Shopping Experience: Easy, Fun, and Fast
Buying from goodr.com is painless (and a little addictive). Here’s what you can expect:
- Free U.S. shipping on orders over $50
- 30-day return policy
- Limited edition drops — keep your eyes peeled
- Goodr Vibes program (loyalty points, early access, and special offers)
- Gift cards available
- Hilarious, clever product descriptions that make shopping fun
And with a user-friendly website and great support, it’s one of the most enjoyable online shopping experiences out there.
Fast shipping. Fun browsing. Fresh looks. Zero buyer’s remorse.
Who Should Buy goodr?
Whether you’re a:
- Marathon runner
- Weekend golfer
- Weightlifter
- Spin class junkie
- Dog-walker extraordinaire
- Festival-goer or beach bummer
…goodr has a style and performance profile that fits your vibe — and your face.
They’re especially perfect for:
- Budget-conscious athletes
- First-time runners or cyclists
- Style lovers who still sweat
- Anyone tired of adjusting their glasses mid-run
